For Home Services & Contractors | Katy, Houston & Greater Houston
Social media drives calls. But most contractor videos don't. Your competitors are posting daily. Homeowners are scrolling past you. And when an emergency hits or they're planning a project, they call someone else—someone top of mind.
We fix this with a done-for-you video retainer that keeps you visible, builds trust, and generates service calls from social media. One 60-90 minute filming session per month. We handle the rest: editing, posting, captions, ads, strategy. You just show up and showcase your work.
Industries We Serve:
HVAC Plumbing General Contractors Painters Flooring Roofing Electrical Landscaping RemodelingEverything you need to turn social media into a steady source of service calls—without adding hours to your week.
We film at your shop, warehouse, on job sites (with customer permission), or all three. Sessions are 60-90 minutes. We capture your team in action, showcase your work, and get your expertise on camera.
What we film:
Every video is edited for platform-specific performance with captions, text overlays, color correction, and branded elements to make your company stand out.
Formats included:
Turnaround: 5-7 business days
We don't just hand you videos. We post them on your schedule, write captions optimized for local search, and manage your paid ad campaigns targeting homeowners in your service area.
Platforms:
Ad spend: You provide budget ($500-$3K+/month). We manage campaigns.
We understand the home services industry. Every video is designed to build trust, showcase your professionalism, and generate service calls from your target audience.
Targeting includes:
When AC breaks, a pipe bursts, or a roof leaks, people call who they remember. Consistent video content keeps your company visible when emergencies happen—or when they're planning projects.
Educational content and behind-the-scenes footage show your professionalism and expertise. Homeowners feel comfortable calling you before they ever meet you.
Video outperforms static posts by 5-10x in reach and engagement. While your competitors post occasionally (or not at all), you own the feed—and the phone calls.
Before/after videos, job site footage, and completed projects demonstrate quality. Homeowners see what you're capable of—they don't have to imagine it.
You don't have time to plan content, film, edit, and post daily. We handle all of it. You show up for 60-90 minutes per month (or we film while you work). We do the rest.
We post your content across Instagram, TikTok, YouTube, Facebook, and Google Business Profile. One filming session becomes 15-60 videos across 5+ platforms.
From strategy call to service calls in 6 simple steps
We discuss your services, target customers (residential vs. commercial), and goals. We identify your top 10-15 content pillars (topics that attract your ideal customers and showcase your work).
We build a 90-day content calendar with topics, hooks, and CTAs. Topics are mapped to seasonal needs (AC campaigns in spring/summer, heating in fall/winter) and evergreen service education.
We film at your shop, on job sites (with customer permission), or both. Sessions are 60-90 minutes. We can film while you work (capture authentic footage) or do sit-down tips and Q&A.
Videos delivered in 5-7 business days. You get a Dropbox link with all files, plus a posting schedule. We include your branding, contact info, and CTAs in every video.
We post on your schedule, manage ad campaigns targeting homeowners in your service area, and provide monthly performance reports showing views, engagement, calls, and leads.
After 60-90 days, we analyze what's working (which topics drive calls) and create more of that content. Most companies scale up video volume or ad spend once they see ROI.
Proven topics that drive engagement and service calls
Pricing depends on: Video volume (15-60/month), filming frequency (1-2 sessions), number of platforms, ad campaign complexity, service area size, and whether filming happens on job sites.
What's included: Filming, editing, posting, ad management, monthly performance reporting, content calendar and strategy.
What you pay separately: Ad spend budget $500-$3,000+/month (typical for home services). Emergency services and seasonal campaigns typically invest more. You control ad spend—we manage the campaigns.
Minimum commitment: 3 months (video marketing builds momentum over time)
| Factor | DIY (You Film/Edit) | Hire In-House | PrimeX Retainer |
|---|---|---|---|
| Cost | $0 (time cost 10-20 hrs/week) | $35K-$55K/year + equipment | $36K-$120K/year retainer |
| Quality | Amateur (phone footage) | Depends on hire | Professional broadcast quality |
| Time Investment | 10-20 hours/week | Management overhead | 60-90 min/month filming |
| Consistency | Sporadic (when you have time) | Depends on employee | Guaranteed monthly output |
| Strategy | You figure it out | Hit or miss | Built-in (100+ home services clients) |
| Ad Management | You handle | You handle | Included (setup, targeting, optimization) |
| Scalability | Can't scale | Hard to scale | Easy (increase retainer) |
You have 20 hours/week, know video marketing, and enjoy the process. (Most contractors don't have that time.)
You have $55K/year, can find/vet/manage a marketer, and want creative control. (Risky bet for most small businesses.)
You want professional results without time drain, hiring headaches, or learning curve. (Smart investment for growth-focused companies.)
Retainer: 14 months (active)
Output: 40 videos/month
Views: 2.1M total
Service calls: 300+ from video
ROI: 4-6x return
"Our phone rings constantly now. People say they've been watching our videos for months before finally calling. Video keeps us top of mind."
— HVAC Owner, KatyRetainer: 10 months
Output: 30 videos/month
Project inquiries: 120+ from video
Growth: Hired 2 additional crews
"Before/after videos are our best marketing tool. Homeowners see the quality of our work before we even quote the job."
— Painting Contractor, HoustonRetainer: 16 months (active)
Output: 45 videos/month
Emergency calls: Up 60%
Impact: Reduced ad spend by 40%
"We used to spend $5K/month on Google Ads. Now we spend $2K and get MORE calls because of organic video reach."
— Plumbing Company OwnerYes, with customer permission. We film at your shop, warehouse, on job sites, or all three. Job site footage is powerful for showing your work in action—we just need customer approval first.
We structure shoots to be fast and efficient (60-90 minutes per session). We can film during downtime, at your shop before/after hours, or capture footage while you work. Most companies find it easier than expected.
Absolutely. Team spotlights, truck/fleet shots, and branded content are all part of building your local presence. We make your team look professional and your brand recognizable.
We post them for you—it's included in the retainer. We handle the content calendar, captions, platform formatting, and scheduling. You approve the calendar, and we execute everything.
Most home services companies allocate $500-$3,000+ per month depending on service area and competition. Emergency services and seasonal campaigns typically invest more. We'll recommend a budget based on your goals during the strategy call.
3-month minimum. Video marketing is a long-term strategy—it takes time to build momentum and see ROI. Most companies continue for 12+ months once they see results.
Yes. We build targeting strategies around your priority services and seasonal needs. For example, we can push AC campaigns in spring/summer and heating campaigns in fall/winter.
Yes. You'll receive monthly reports showing views, engagement, ad performance, and call/lead metrics. We track what's working and adjust strategy accordingly.
We serve HVAC, plumbing, general contractors, painters, flooring companies, roofers, electricians, landscapers, remodelers, and other home services businesses. If you serve homeowners and want more calls, we can help.
Schedule a strategy call to discuss your services, service area, and growth goals.
PrimeX Media | 19911 Morton Rd Suite 100, Katy, TX 77449 | [email protected]