Doctor Video Marketing | Medical Social Media Retainer | Katy

For Doctors & Medical Practices | Katy, Houston & Greater Houston

Doctor Social Media Video Retainer

Build patient trust. Attract new patients. Establish medical authority on social media—without spending hours creating content yourself.

PrimeX Media gives you 15-60 HIPAA-compliant videos per month. We handle planning, filming, editing, posting, and ad management. You show up for 60-90 minutes, educate patients, and we turn it into a patient acquisition engine.

15+ Years Experience
3.1M+ Views for Doctors
15-60 Videos/Month
100% HIPAA Safe

What's Included in Your Medical Practice Video Retainer

This isn't just video production—it's a complete, HIPAA-compliant video marketing system designed for medical practices.

📹 Monthly Filming Sessions

1-2 sessions per month at your practice

We come to your practice in Katy, Houston, or Greater Houston for 60-90 minute sessions. We capture 15-60 short-form patient education videos and direct you through topics so filming feels natural.

What we film:

  • Patient education and health tips
  • Procedure explanations and what to expect
  • Condition awareness and symptom recognition
  • Meet the doctor and team spotlights
  • Myth-busting common medical misconceptions

✂️ Professional Editing

Platform-optimized post-production

Every video is edited for platform-specific performance with captions, text overlays, color correction, and medical disclaimers as needed.

Formats included:

  • 9:16 vertical for Reels, TikTok, YouTube Shorts
  • 1:1 square for Instagram/Facebook feed
  • 16:9 landscape for LinkedIn/YouTube
  • Medical disclaimers included

Turnaround: 5-7 business days

📱 Posting & Ad Management

Included—No extra cost

We don't just hand you videos. We post them on your schedule, write captions with health hashtags, and manage your paid ad campaigns.

Platforms:

  • Instagram Reels & Feed
  • TikTok
  • YouTube Shorts
  • Facebook & LinkedIn
  • Google Business Profile

Ad spend: You provide budget ($500-$3K+/month). We manage campaigns.

đź”’ HIPAA Compliance

Strict privacy safeguards

We follow strict HIPAA guidelines. No patient faces or identifying information (unless written consent obtained). All content focuses on education, not specific patient cases.

Safeguards:

  • No patient health information disclosed
  • All content is educational only
  • Business Associate Agreement (BAA) available
  • Medical disclaimers included
  • Final approval before going live

Why Doctors Choose Video Retainers

Build Patient Trust

Educational video shows your expertise, bedside manner, and approachability. New patients feel like they already know you before they walk through the door. This reduces no-shows and increases satisfaction.

Attract Ready Patients

Video pre-educates prospects. They understand your approach, know what to expect, and trust your expertise. You spend less time on "tire-kickers" and more time with patients ready for treatment.

Referral Independence

Referrals are great but unpredictable. Video creates a consistent patient acquisition channel you control. Post regularly, and new patients find you when searching for help.

Position as Expert

Most doctors don't create video content. When you post educational content 3-5x per week, you become the go-to specialist in your area. Patients see you as the authority.

Minimal Time Investment

You don't have time to plan content, film yourself, edit, and post daily. We handle all of it. You show up for 60-90 minutes per month. We handle the other 98%.

Multi-Platform Reach

We post your content across Instagram, TikTok, YouTube, Facebook, LinkedIn, and Google Business Profile. One filming session becomes 15-60 videos across 6+ platforms.

Who This Is For (And Who It's Not For)

âś… This retainer is PERFECT for:

  • Solo practitioners and small/mid-size practices (1-10 providers)
  • Specialists who want to attract specific patient demographics
  • Practices ready to invest $3,000-$10,000/month in patient acquisition
  • Doctors comfortable on camera (or willing to learn—we'll coach you)
  • Practices with capacity for 10-50+ new patients per month
  • Physicians who understand video marketing builds over 3-6 months

❌ This is NOT for:

  • Practices that need immediate results (video compounds over time)
  • Doctors who refuse to be on camera (video requires your face/voice)
  • Practices with zero marketing budget
  • Physicians who want full creative control (we need flexibility)
  • Practices at 100% capacity with no room for new patients

How the Medical Video Retainer Works

From strategy call to patient acquisition in 6 simple steps

Discovery Call (30 minutes)

We discuss your specialty, ideal patient profile, and practice growth goals. We identify your top 10-15 content pillars (topics that attract your target patients).

Content Planning & Calendar

We build a 90-day content calendar with educational topics, hooks, and CTAs. Topics align with seasonal health trends (flu season, allergy season, etc.). You approve before filming.

Monthly Filming Sessions

We come to your practice with pro cameras, lighting, and audio. Sessions are 60-90 minutes. We direct you through talking points so it feels conversational, not scripted.

Editing & Delivery

Videos delivered in 5-7 business days. You get a secure Dropbox link with all files, plus a posting schedule. All content is 100% HIPAA-compliant.

Posting & Ads

We post on your schedule, manage ad campaigns targeting your ideal patient demographics, and send monthly performance reports. You focus on patient care—we handle marketing.

Optimize & Scale

After 60-90 days, we analyze what's working (which topics drive appointments) and create more of that content. Most practices scale up video volume or ad spend once they see ROI.

Example Video Topics for Doctors

Proven topics that drive patient engagement and appointment bookings

Patient Education Topics

  • "What to expect during [procedure name]"
  • "5 signs you should see a [specialist]"
  • "How to prepare for your [procedure/visit]"
  • "Recovery timeline for [procedure]"
  • "When to see a doctor vs. wait it out"

Myth-Busting Topics

  • "Does [treatment] really work? Let's talk facts."
  • "The truth about [common misconception]"
  • "[Procedure] is painless—TRUE or FALSE?"
  • "Do you really need [treatment]? Here's when."

Seasonal Health Topics

  • Flu shot reminders (fall)
  • Allergy management tips (spring)
  • Sun safety and skin checks (summer)
  • Cold and flu prevention (winter)

Meet the Doctor Content

  • Day in the life of a [specialty] doctor
  • Why I became a [specialty] doctor
  • Meet the team and office tour
  • Your technology and approach

Investment & Pricing

Typical Retainer: $3,000 - $10,000/month

Pricing depends on: Video volume (15-60/month), filming frequency (1-2 sessions), number of platforms, ad campaign complexity, and specialty competition (elective procedures typically invest more).

What's included: Filming, editing, posting, ad management, HIPAA compliance review and BAA (if needed), monthly reporting, content calendar and strategy.

What you pay separately: Ad spend budget $500-$3,000+/month (typical for medical practices). You control ad spend—we manage the campaigns.

Minimum commitment: 3 months (video marketing builds momentum over time)


DIY vs. In-House vs. PrimeX Media Retainer

Factor DIY (You Film/Edit) Hire In-House PrimeX Retainer
Cost $0 (time cost 10-20 hrs/week) $45K-$70K/year + equipment $36K-$120K/year retainer
Quality Amateur (unless trained) Depends on hire Professional broadcast quality
Time Investment 10-20 hours/week Management overhead 60-90 min/month filming
HIPAA Compliance Your responsibility Your responsibility We handle (BAA available)
Strategy You figure it out Hit or miss Built-in (proven topics)
Scalability Can't scale Hard to scale Easy (increase retainer)

Patient Acquisition Results & Proof

Primary Care Physician (Houston, TX)

Retainer: 12 months

Output: 40 videos/month

Views: 3.1M total

Inquiries: 600+ new patients

ROI: 4-6x return

"We went from relying on referrals to having patients find us on social media first. Video changed our growth trajectory."

— Internal Medicine Practice

Orthopedic Surgeon (Katy, TX)

Retainer: 18 months

Output: 30 videos/month

Results: 40% increase in consultations

"PrimeX made HIPAA compliance easy. They handle everything so we can focus on patient care."

— Orthopedic Surgeon

Dermatology Practice (Sugar Land, TX)

Retainer: 24 months (active)

Output: 45 videos/month

Inquiries: 100-150/month

Growth: Expanded to 3 providers

"Our consultation calendar stays full now. Patients watch our videos and come in already knowing what to expect."

— Dermatology Practice

Frequently Asked Questions

Is this process HIPAA-compliant?

Yes. We never film patients without written consent, use patient health information, or include identifying details without authorization. All content focuses on education and your expertise. We can sign a Business Associate Agreement (BAA) if required.

What if I don't have time for filming?

We structure shoots to be fast and efficient (60-90 minutes per session). We provide talking points and direction so you're never guessing what to say. Most doctors find it easier than expected—and the patient growth makes it worth the time.

Can you film multiple doctors in our practice?

Absolutely. Multi-specialty practices benefit from featuring different doctors to showcase your team. We can structure content around each provider's expertise.

Do you post the videos for us?

We post them for you—it's included in the retainer. We handle the content calendar, captions, platform formatting, and scheduling. You approve the calendar, and we execute everything.

How much should I budget for ad spend?

Most medical practices allocate $500-$3,000+ per month depending on specialty and competition. Elective procedures and competitive markets typically invest more. We'll recommend a budget based on your goals.

What's the minimum commitment?

3-month minimum. Video marketing is a long-term strategy—it takes time to build momentum and see ROI. Most practices continue for 12+ months once they see patient growth.

Can you target specific procedures or conditions?

Yes. We build targeting strategies around the patients you want to attract. For example, we can target "knee pain Houston" or "dermatologist acne treatment Katy" based on your specialty.

Do you provide performance reporting?

Yes. You'll receive monthly reports showing views, engagement, ad performance, and patient inquiry metrics. We track what's working and adjust strategy accordingly.

Ready to Grow Your Patient Base on Social Media?

Schedule a strategy call to discuss your specialty, goals, and ideal patient profile.

PrimeX Media | 19911 Morton Rd Suite 100, Katy, TX 77449 | [email protected]