For Home Services & Contractors | Katy, Houston & Greater Houston
Stop Losing Calls to Competitors on Social Media
Social media drives calls. But most contractor videos don’t. Your competitors are posting business videos daily. Homeowners are scrolling past you. And when an emergency hits or they’re planning a project, they call someone else—someone top of mind.
We fix this with a done-for-you video retainer that keeps you visible, builds trust, and generates service calls from social media. From corporate video production to daily social content, we deliver results. One 60-90 minute filming session per month. We handle the rest: editing, posting, captions, ads, strategy. You just show up and showcase your work.
Industries We Serve:
HVAC Plumbing General Contractors Painters Flooring Roofing Electrical Landscaping RemodelingWhat’s Included in Your Home Services Video Retainer
Everything your HVAC, plumbing, or contractor business needs to publish consistent, professional video content without hiring an in-house team.
đź“ą Monthly Filming Sessions
1-2 sessions per month
We film at your shop, warehouse, on job sites (with customer permission), or all three. Sessions are 60-90 minutes. Our camera crews capture your team in action, showcase your work, and get your expertise on camera.
What we film:
- Service tips and homeowner education
- Behind-the-scenes job site footage
- Team spotlights and company culture
- Seasonal maintenance reminders
- Before/after project showcases
- Customer testimonials (with permission)
✂️ Professional Editing
Platform-optimized post-production
Every clip is edited for the platform where it will be posted, with captions, hooks, pacing, branding, and calls-to-action built for homeowners scrolling on mobile.
Formats included:
- 9:16 vertical for Reels, TikTok, YouTube Shorts
- 1:1 square for Instagram/Facebook feed
- 16:9 landscape for YouTube/LinkedIn
- Google Business Profile videos (1:1)
Turnaround: 5-7 business days
📱 Posting & Ad Management
Included—No extra cost
We handle publishing, captions, scheduling, and campaign setup so your team does not have to manage another marketing task after a long day in the field.
Platforms:
- Instagram Reels & Feed
- TikTok
- YouTube Shorts
- Google Business Profile
- Live Streaming
Ad spend: You provide budget ($500-$3K+/month). We manage campaigns.
🎯 Built for Service Businesses
Strategy that drives calls
We understand the home services industry—just as we do law firm video production and medical video production. Every promotional video is designed to build trust, showcase your professionalism, and generate service calls from your target audience.
Targeting includes:
- Geographic targeting (your service area)
- Seasonal campaign pushes (AC in summer, heating in winter)
- Emergency service vs. maintenance messaging
- Homeowner demographics and income levels
Why Home Services Companies Choose Video Retainers
Stay Top of Mind
When AC breaks, a pipe bursts, or a roof leaks, people call who they remember. Consistent video content keeps your company visible when emergencies happen—or when they’re planning projects.
Build Trust Before They Call
Educational content and behind-the-scenes footage show your professionalism and expertise. Homeowners feel comfortable calling you before they ever meet you.
Dominate Your Local Market
Video outperforms static posts by 5-10x in reach and engagement. While your competitors post occasionally, or not at all, you own the feed—and the phone calls.
Showcase Your Work
Before/after videos, job site footage, and completed projects demonstrate quality. Homeowners see what you’re capable of—they don’t have to imagine it.
Minimal Time Investment
You don’t have time to plan content, film, edit, and post daily. We handle all of it. You show up for 60-90 minutes per month, or we film while you work.
Multi-Platform Reach
We post your content across Instagram, TikTok, YouTube, Facebook, and Google Business Profile. One filming session becomes 15-60 videos across five or more platforms.
Who This Is For (And Who It’s Not For)
âś… This retainer is PERFECT for:
- Small/mid-size home services companies (1-50 employees)
- Companies ready to invest $3,000-$10,000/month in marketing that builds over time
- Business owners willing to be on camera (or feature team members)
- Companies with capacity to handle 20-100+ service calls per month
- Businesses serving specific geographic areas (city, county, metro)
- Companies committed for 3-6 months minimum (video compounds over time)
❌ This is NOT for:
- Companies that need immediate results (video builds over 3-6 months)
- Business owners who refuse to be on camera or show their work
- Companies with zero marketing budget
- Businesses that want full creative control (we need flexibility to optimize)
- Companies already at 100% capacity with no room for new jobs
How the Home Services Video Retainer Works
From strategy call to service calls in 6 simple steps
Discovery Call (30 minutes)
We discuss your services, target customers (residential vs. commercial), and goals. We identify your top 10-15 content pillars (topics that attract your ideal customers and showcase your work).
Content Planning & Calendar
We build a 90-day content calendar with topics, hooks, and CTAs. Topics are mapped to seasonal needs, like AC campaigns in spring and summer or heating campaigns in fall and winter.
Monthly Filming Sessions
We film at your shop, on job sites with customer permission, or both. Sessions are 60-90 minutes and can include authentic work footage, sit-down tips, and Q&A content.
Editing & Delivery
Videos delivered in 5-7 business days. You get a Dropbox link with all files, plus a posting schedule. We include your branding, contact info, and CTAs in every video. We also offer training video production for onboarding new team members.
Posting & Ads
We post on your schedule, manage ad campaigns targeting homeowners in your service area, and provide monthly performance reports showing views, engagement, calls, and leads.
Optimize & Scale
After 60-90 days, we analyze what’s working and create more of the topics that drive calls. Most companies scale up video volume or ad spend once they see ROI.
Example Video Topics for Home Services
Proven topics that drive engagement and service calls
Homeowner Education Topics
- “5 signs your AC needs service NOW” (HVAC)
- “How often should you replace your air filter?” (HVAC)
- “What to do when your toilet won’t stop running” (Plumbing)
- “When to repair vs. replace your water heater” (Plumbing)
- “How to choose the right paint finish for each room” (Painting)
- “Hardwood vs. luxury vinyl plank: Which is right for you?” (Flooring)
- “DIY vs. hiring a pro: Kitchen remodel edition” (Contractors)
Behind-the-Scenes Topics
- Day in the life of an HVAC technician
- Job site footage (with customer permission)
- Team spotlights and company culture
- Meet the owner/founder’s story
- Equipment and technology you use
- How we prepare for a big project
Seasonal Content Topics
- AC tune-up reminders (spring)
- Heating system prep (fall)
- Frozen pipe prevention (winter)
- Summer energy-saving tips (HVAC)
- Fall exterior painting tips (Painting)
- Spring cleaning for homeowners (All trades)
Before/After & Project Showcases
- Before/after bathroom remodel timelapse
- Kitchen flooring transformation
- Exterior painting before/after
- HVAC system replacement walkthrough
- Plumbing emergency fix (sped up)
- Customer reaction to completed project
Investment & Pricing
Typical Retainer: $3,000 – $10,000/month
Pricing depends on: Video volume (15-60/month), filming frequency (1-2 sessions), number of platforms, ad campaign complexity, service area size, and whether filming happens on job sites.
What’s included: Filming, editing, posting, ad management, monthly performance reporting, content calendar and strategy.
What you pay separately: Ad spend budget $500-$3,000+/month (typical for home services). Emergency services and seasonal campaigns typically invest more. You control ad spend—we manage the campaigns.
Minimum commitment: 3 months (video marketing builds momentum over time)
DIY vs. In-House vs. PrimeX Media Retainer
| Factor | DIY (You Film/Edit) | Hire In-House | PrimeX Retainer |
|---|---|---|---|
| Cost | $0 (time cost 10-20 hrs/week) | $35K-$55K/year + equipment | $36K-$120K/year retainer |
| Quality | Amateur (phone footage) | Depends on hire | Professional broadcast quality |
| Time Investment | 10-20 hours/week | Management overhead | 60-90 min/month filming |
| Consistency | Sporadic (when you have time) | Depends on employee | Guaranteed monthly output |
| Strategy | You figure it out | Hit or miss | Built-in (100+ home services clients) |
| Ad Management | You handle | You handle | Included (setup, targeting, optimization) |
| Scalability | Can’t scale | Hard to scale | Easy (increase retainer) |
Bottom Line:
DIY works if:
You have 20 hours/week, know video marketing, and enjoy the process. (Most contractors don’t have that time.)
In-house works if:
You have $55K/year, can find/vet/manage a marketer, and want creative control. (Risky bet for most small businesses.)
PrimeX works if:
You want professional results without time drain, hiring headaches, or learning curve. (Smart investment for growth-focused companies—why hire PrimeX Media.)
Real Client Results & Proof
HVAC Company (Katy, TX)
Retainer: 14 months (active)
Output: 40 videos/month
Views: 2.1M total
Service calls: 300+ from video
ROI: 4-6x return
“Our phone rings constantly now. People say they’ve been watching our videos for months before finally calling. Video keeps us top of mind.”
— HVAC Owner, KatyPainting Company (Houston, TX)
Retainer: 10 months
Output: 30 videos/month
Project inquiries: 120+ from video
Growth: Hired 2 additional crews
“Before/after videos are our best marketing tool. Homeowners see the quality of our work before we even quote the job.”
— Painting Contractor, HoustonPlumbing Company (Sugar Land, TX)
Retainer: 16 months (active)
Output: 45 videos/month
Emergency calls: Up 60%
Impact: Reduced ad spend by 40%
“We used to spend $5K/month on Google Ads. Now we spend $2K and get MORE calls because of organic video reach.”
— Plumbing Company OwnerFrequently Asked Questions
Can you film on job sites?
What if we’re too busy to film?
We structure shoots to be fast and efficient (60-90 minutes per session). We can film during downtime, at your shop before/after hours, or capture footage while you work. Most companies find it easier than expected.
Can you feature our team and trucks?
Do you post the videos for us or just deliver them?
How much should I budget for ad spend?
Most home services companies allocate $500-$3,000+ per month depending on service area and competition. Emergency services and seasonal campaigns typically invest more. We’ll recommend a budget based on your goals during the strategy call.
What’s the minimum commitment?
Can you target specific services or seasons?
Do you provide performance reporting?
What industries do you work with?
We serve HVAC, plumbing, general contractors, painters, flooring companies, roofers, electricians, landscapers, remodelers, and other local service business videos clients. If you serve homeowners and want more calls, we can help.
Ready to Generate More Service Calls on Social Media?
PrimeX Media | 19911 Morton Rd Suite 100, Katy, TX 77449 | [email protected]